The American Dream shopping and entertainment complex in New Jersey has pretty much been a nightmare for two decades, its development, construction and opening seemingly jinxed by an endless series of calamities…the most recent being a pandemic shutdown. But the place reopened on Oct. 1 and a new report on foot traffic offers encouraging news that maybe, just maybe, it’s going to work. Still way too early to draw any conclusions and a resurgence of Covid in the NY metropolitan area is potentially looming on the horizon. But for those who said this was one Stupid idea — I’ve been among them from time to time — this has to be welcome news.
Here’s more details in my new Forbes.com report: https://www.forbes.com/sites/warrenshoulberg/2020/10/22/american-dream-mall-traffic-numbers-are-better-than-expected/#81e3bd778005
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