According to Paco

Making predictions about the business of retail in this pandemic era is usually a pretty foolish pursuit, but my friend Paco Underhill is fearless and so has offered up what he calls “a retrospective look forward” on the state of the business. I think it’s a pretty Smart look at what to expect in retailing for at least the immediate future. If you’re not familiar with Paco, you should be. The man gets it right better than most.

Here’s his take in a new Robin Report piece: https://www.therobinreport.com/an-evolutionary-reinvention-of-retail/