Thrifty Redux?

Photo by cottonbro on

One of America’s most iconic — and challenged — retailers used a slogan for decades that called attention to its value pricing: “It Pays to be Thrifty.” As Macy’s tries to figure out its strategy going forward — off-price Backstage stores, smaller Market-type locations, big flagships and lots of B and C-mall doors — perhaps a return to its department store roots might be a way to go. Perhaps?

Here’s some more context and speculation in my new analysis:

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