Thrifty Redux?

One of America’s most iconic — and challenged — retailers used a slogan for decades that called attention to its value pricing: “It Pays to be Thrifty.” As Macy’s tries to figure out its strategy going forward — off-price Backstage stores, smaller Market-type locations, big flagships and lots of B and C-mall doors — perhaps a return to its department store roots might be a way to go. Perhaps?

Here’s some more context and speculation in my new Forbes.com analysis: https://www.forbes.com/sites/warrenshoulberg/2021/04/21/would-it-pay-for-macys-to-be-thrifty-again/?sh=a7f957a6728a