REsidential Retailing

Photo by SevenStorm JUHASZIMRUS on

What should retailers with too much space and not enough shoppers do? British department store chain John Lewis has come up with an interesting solution: it is building rental apartments around its stores and properties, as many as 10,000 when it’s done. And here’s the kicker: they can come furnished with John Lewis home furnishings products, a great way for a retailer to introduce new customers to its offerings. I think this is a pretty Smart solution to a big retail problem.

Here’s more in my new Business of Home story:

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