Food52 has been a favorite for years…and I can barely cook. But they have a great voice and since they went into e-commerce they’ve had a wonderful assortment of goodies to purchase…which I do do. So, the news this morning that they are buying another online DTC seller Schoolhouse is a good deal for both companies. Smart to be scaling up their offerings…thanks to good ol’ private equity money.
Here is my take on the details on the deal: https://www.forbes.com/sites/warrenshoulberg/2021/12/14/dtc-seller-food52-expands-further-into-home-with-schoolhouse-deal/?sh=295aca5028a3