Yes, it’s a thing and while it started out in fashion apparel, it’s now moved into the furniture and home furnishings sector where “used” furniture had been a dirty word. Now, companies like Kaiyo are changing both the business model and consumer perceptions about buying second-hand furniture. I’m not entirely convinced this will outlast the pandemic-induced shortages but I have to admit it’s a compelling argument to reuse all of this stuff rather than dump it into a landfill.
I sat down with the CEO of Kaiyo this week for a podcast interview on Business of Home on their company and the entire second-hand market. It’s a quick listen and an eye-opener on where this business could go. Check it out: https://businessofhome.com/articles/is-the-furniture-resale-market-a-sleeping-giant?utm_source=weekly_newsletter&utm_medium=email&utm_campaign=E_4/20/22