Are Brands The BBB Solution?

Yes, another look at the mess at Bed Bath & Beyond…but there doesn’t seem to be any shortage of ways to look at how the Big Box retailer is going to get out of the hole it’s dug for itself. After failing to drive sales with its private label initiatives BBB says it will return more national brands into its merchandising mix. Is this the right approach?

Some thoughts on all of this in my new Business of Home story:

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