Less Is More

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Lots of retailers are downsizing, though for many it’s not by choice. Forced by creditors, new owners or bankruptcy courts they are closing stores or just going belly up completely. But Bed Bath & Beyond is practicing the less-is-more strategy by choice, selling off non-core brands while eliminating some marginal stores to make the remaining fleet more viable. It’s still a work in progress and no one is sure it will turn out the way management is saying it will but at least the company seems to be proactive in right-sizing itself. Its latest divestiture is Cost Plus World Market, which was always an odd fit since it was bought eight years ago. Nothing Stupid about this deal.

More details in my new Forbes.com story post: https://www.forbes.com/sites/warrenshoulberg/2020/12/14/bed-bath–beyond-offloading-cost-plus-world-market/?sh=554731bc1701

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