Yes, the home furnishings business has slowed down as everyone ventures out of their homes again. But don’t let anybody tell you that boom has turned to bust for everyone. Plenty of retailers, from Walmart to RH and from At Home to Williams Sonoma are doing just fine, thank you, in some cases expanding the home side of their business to work on better margins (Walmart), doubling down on stores (At Home) or even getting into home for the first time (H-E-B). Yes, home furnishings sales are not going to be explosive as they have been for the past two years but there’s still a lot of life left in home for many sides of the business.
Read all about it in my new Business of Home post: https://businessofhome.com/articles/the-boom-is-over-but-retailers-are-still-betting-on-home